#EatYourDrink

 

opengraph.png

As Senior Marketing Exec for Europe’s biggest B2B drinks event Imbibe Live, I teamed up with boozy start-up Smith and Sinclair for the #EatYourDrink campaign.

Working with founders Melanie and Emile, we created three mystery alco pastilles that were then sent to 55k potential event attendees. The competition mechanism had entrants taking to Twitter with their guesses. Phase II of the contest followed up the opportunity to produce their own batch of limited edition boozy sweets.

The competition mechanism had entrants taking to Twitter with their guesses and the chance to enter Phase II of the contest –  the opportunity to produce their own batch of grown-up boozy sweets.

The original competition hashtag is now the company’s slogan and following further campaigns such as a large-scale edible alco bubble display, it’s comfortably a personal favourite project.

Smith-and-sinclair-founders-with-products.jpg

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s