Working with founders Melanie and Emile, we created three mystery alco pastilles that were then sent to 55k potential event attendees. The competition mechanism had entrants taking to Twitter with their guesses. Phase II of the contest followed up the opportunity to produce their own batch of limited edition boozy sweets.
The competition mechanism had entrants taking to Twitter with their guesses and the chance to enter Phase II of the contest – the opportunity to produce their own batch of grown-up boozy sweets.
The original competition hashtag is now the company’s slogan and following further campaigns such as a large-scale edible alco bubble display, it’s comfortably a personal favourite project.